![]() Conversely, in the first quarter of 2014, Xiaomi held a 10.7% market share. Redmi sales were attributed as contributing to Xiaomi's increased shipment rankings in the smartphone market. Yulong and Lenovo both had a 12% market share during this time. On 4 August 2014, The Wall Street Journal reported that in China's smartphone market, Xiaomi overtook Samsung in the second quarter of the 2014 fiscal year with a 14% market share in smartphone shipment rankings, while Samsung had a 12% market share during this time. Criticism regarding the release of Redmi phones included the notion that the firm may be exaggerating its sales by releasing them in small batches, causing them to quickly sell out. ![]() On 13 March 2014, Redmi announced that their phones had been sold out in Singapore alone, eight minutes after being made available to buy on Xiaomi's website. The phone was internationally released under the Redmi brand in early 2014. The first Redmi phone Hongmi ( Red Rice in Mandarin), released in China in 2013, was first launched on Xiaomi's website, with consumer sales beginning on 12 July 2013. Redmi already has the regular Redmi 10a series in the same price range, but it seems the brand will give the Redmi A1 a different twist by offering it a stock Android experience. The company has teased the new Redmi A1 smartphone which is likely to focus on the entry-level segment. Redmi is set to bring another new smartphone lineup in the budget segment in India very soon. Redmi sales were attributed as a contributing factor toward this gain in shipment rankings. In August 2014, The Wall Street Journal reported that in the second quarter of the 2014 fiscal year, Xiaomi had a market share of 4% of smartphone shipment rankings in China. The most significant difference from other Xiaomi smartphones is that they use less-expensive components and thus have lower prices while retaining higher specifications. In addition, the unrelated Mi A Android One series is also positioned in the similar market segment with Redmi devices, despite being part of the upper-range Xiaomi Mi lineup. Models are divided into the entry-level Redmi, the mid-range Redmi Note, and the high-end Redmi K. ![]() Redmi phones use the Xiaomi's MIUI user interface on top of Android. It was first announced in July 2013 as a budget smartphone line, and became a separate sub-brand of Xiaomi in 2019 with entry-level and mid-range devices, while Xiaomi itself produces upper-range and flagship Xiaomi (formerly Mi) phones. Redmi is a subsidiary company owned by the Chinese electronics company Xiaomi. Manu Kumar Jain, VP and MD of Xiaomi India (left), Katrina Kaif (middle) at Redmi Y1 promotional event. ![]()
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